Tuesday, September 27, 2016

19th Annual Friends of Friends Photography Auction - Benefit for Children's Healthcare in Asia

During a series of photography trips to Cambodia's Angkor Wat monuments, internationally acclaimed photographer Kenro Izu was deeply affected by his encounters with often ill, malnournished, and disfigured children. As a symbol of his gratitude for the profund artistic inspiration he received from Cambodia's historical treasures, Izu committed himself to building a pediatric hospital to provide desperately needed healthcare for its children…its future. 

Friends Without A Border (Friends), a non-profit organization, was founded by Izu in 1996 to build and manage Angkor Hospital for Children in Cambodia. In 2013, Friends launched a new initiative to extend the reach of the mission to the children of Lao PDR by building and establishing Lao Friends Hospital for Children; which opened in February 2015. 

Since inception, the art community has been a vital source of support for Friends. An integral part of this relationship has been the Friends of Friends Photography Auction, first held in 1997. In the years since, nearly one thousand artists, their representatives, and collectors have generously donated their work to the auction, the proceeds from which directly support the mission of Friends to provide quality healthcare to children in Southeast Asia. During the past sixteen years the auction has raised more than $2.5 million, including $170,000 in 2015. With your help we hope this year's event will continue and build on that success.

There will be both live and silent auctions, including work from Bruce Davidson, Aaron Siskind, Hiromitsu Morimoto, and many more.  

The Auction is on Tuesday, October 4th from 5 - 6 pm for the guided walk through and 6 - 8:30 pm for the auction and reception.  

Learn more and register by clicking here. 

Wednesday, September 21, 2016

ALPA Showcases a Variety of New Products at it's 70th Anniversary Year at Photokina

The Alpa Silex is considered the new Swiss knife in the world of Medium Format Photography.  This control module is compact and functional, enabling every existing conventional ALPA 12 camera greater control and operates all lenses that have eShutter 250 or 125.  

The Alpa eShutter Control has the fastest shutter speed of 1/250s for better use outside the studio.  The hand-grip shape attaches to the ALPA 12 FPS and ALPA SILEX.  It integrates completely in the unique and proven user interface.  This integration allows the use of T to 1/250s with the built in leaf shutter. 

The Alpa Serpent is a completely modularized approach to an individually configurable bellows system which is in many aspects already a camera.  The kit consists of a base rail unit and goniometers as well as various configurations of the standarts.  

Learn more at

Tuesday, September 20, 2016

Hasselblad Announces a Sleek All-Black Edition of the new X1D

The X1D 4116 Edition has the same specs as the camera announced earlier this year - 50 megapixel CMOS sensor; ISO range up to 25,600; 14 stops of dynamic range; XGA viewfinder and 3-inch touchscreen; built in Wi-Fi and GPS - but the body has been painted all black for a stealth look.  The camera comes with a 45mm lens, a leather hand strap, extended warranty, and a custom box.  It will be available for $12,995, click here to preorder it.  

The same X1D we've been hyped over for months, this version just looks really cool.

Read more here.

Preorder it now.

Profoto Releases the "World's Fastest Monolight and Flash" at Photokina

A warm welcome was had for the new Profoto D2 and Pro-10 flash announced at Photokina.  Able to freeze action at 1/63,000 of a second allows it to live up to it's legacy. The Pro-10 can reach 1/80,000 of a second.  The D2 can keep it's speedy flash duration up at any of the energy ranges the monolight offers.


The D2 is also equipped with TTL technology, making it a speedier light in every way.  Great for optimizing workflow to allow more space for creativity. It can be used with more than 120 light shaping tools offered by Profoto.  Preorder it here.

The Pro-10 provides 2400Ws of power, making it both ridiculously fast and ridiculously powerful.  Also complete with an impressive recycling time.

Learn more here

You can purchase the new Profoto D2 online or in store at Foto Care here

New Medium Format Digital Camera System from Fujifilm Announced at Photokina

"FUJIFILM GFX 50S will give professional photographers the most extraordinary image quality in the history of Fujifilm" 

Due to high demand from the professional photographer community, Fujifilm will be launching the GFX Digital Medium Format System in early 2017.  The FUJIFILM GFX 50S mirrorless digital camera will feature the new FUJIFILM G Format 43.8 x32.9mm sensor with an astonishing 51.4MP resolution and six FUJINON GF Lenses that will be introduced sequentially in early 2017.

Since the X-Series was launched, many asked when they could get the color reproduction quality of these cameras in a larger format to better capture texture and detail.  This is their answer.  

"The FUJIFILM GFX 50S will feature a detachable electronic viewfinder, which users can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving greater freedom in the choice of shooting angle. Other optional accessories that will be available at launch include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software."

Photo from Photokina (

from Fujifilm

Thursday, September 15, 2016

Fred from Rentals Featured in ARRI News Magazine

ARRI featured Foto Care Rentals in their most recent newsletter.  Since many photographers are now capturing video as well as stills during shoots, they're turning to continuous lighting to keep everything consistent.  Photographer Matt Karas of Karasmattik Studio rented Arri continuous lighting from Foto Care to photograph dancer Akua Noni Parker.  

“We adopted ARRI lighting only a few years ago,” says Fred Blake, our Rental Department Manager. “When core customers started shooting more video with their still projects, it was quite apparent there was a big change underway. Now we have a large inventory of ARRI tungsten and daylight options. I find ARRI to be an excellent choice for us, in that we get great support from the manufacturer in the service area, as well as technical support.” 

The results from Matt's shoot are amazing! Look at the images and read the full article in the 9/16 Arri newsletter, page 32-33: 

Check out Matt Karas's work at