Tuesday, October 18, 2016

PDN PhotoPlus International Expo Updates and Promotions

This year, not only will Foto Care be teaming up with Tether Tools at the PhotoPlus Expo, but we'll also be open all week with special Expo Week promotions and events.  

Keep checking back here for news and offers.  Remember to visit us and Tether Tools at booth #1127 during the expo.  We look forward to seeing you there! 

Track the tag #fotocareppe2016 on social media to get new, updates, and special offers.  Tag your own posts to keep the feed going!

Broncolor is offering $1,000 off their Senso 2400ws 2-Head Kit and a FREE Beauty Box, valid now through November 30th 2016.  

*Prior purchases excluded.  Receive one Beauty Box with each qualifying Senso kit purchased during the promotional period.  Qualified EDU prices may take $500.00 off EDU price.  

All Tether Tools gear is 10% from now until October 31st, In Store, at our Booth at the Expo, and online using the Code: "TT2016".  Visit us at booth #1127 during Photo Plus to shop and save on Tether Tools products. 

Stock up on discontinued Fujifilm FP-100c Instant Peel-Off film before it disappears forever.  Buy 10 packs of film and get one free. Redeem this offer in store or online with the code "BUY10". (Put 11 packs of film in your cart online and enter the code during checkout - the price of the 11th pack will be subtracted)

*Limit one offer per customer.

Save on a variety of different monitors now through October 31st 2016. 

CS2420-BK was $861.00 and is now $699.00 + tax ($62.04)
CS2420-BK-CNX was $956.00 now $775.00 + tax ($68.78)
CG2420-BK was $1519.00 now $1295.00 + tax ($114.93)
CG277-BK was $2426.00 now $1985 + tax ($176.17)

Email to place your order and receive the discount on Eizo Monitors.  

Thursday, October 13, 2016

Partnering with Tether Tools at Photoplus Expo

The PDN PhotoPlus International Conference + Expo is the largest photography and imaging show in North America, attended by over 21,000 professional photographers, photography enthusiasts, videographers, students and educators from around the world.
Foto Care will be sharing a booth with Tether Tools at booth 1127 next to Think Tank Photo and Olympus, see map below. Tether Tools Staff will be doing live-demos of both the new Case Air Wireless Tethering System and a wired tethered shooting session. If you want to see the new Case Air in action, this is your chance! Now on pre-order and launching November 1st, the Case Air connects and transfers images instantly from your camera to a phone, tablet or computer. Case Air lets you control advanced camera settings including focus points, exposure settings, bracketing, time-lapse, HDR, and more. View your images on a larger screen to check critical focus and composition, or use Live View or movie mode for real-time capture to share and collaborate as you create.
We will be there offering support and solutions for all your equipment and tethering needs. We will also be selling Tether Tools equipment with a 10% off Show Special.  The show special will also be available online with a code entered at checkout, and in store with the code.  Stay tuned for updates.  
In addition to live-demos, Tether Tools excited will have John Keatley, Lindsay Adler, and Peter Hurley (three Tether Tools Pros) stopping by booth for a short educational presentation. Make sure to keep an eye on theirs and our social channels for date/times of appearances.
Come stop by our booth at Photoplus and say hi! Register for the Expo here:

We will also be three amazing and free events at Foto Care next week during the expo covering a wide range of subjects with talented guest speakers.  Follow the links below to sign up.

Tuesday, September 27, 2016

19th Annual Friends of Friends Photography Auction - Benefit for Children's Healthcare in Asia

During a series of photography trips to Cambodia's Angkor Wat monuments, internationally acclaimed photographer Kenro Izu was deeply affected by his encounters with often ill, malnournished, and disfigured children. As a symbol of his gratitude for the profund artistic inspiration he received from Cambodia's historical treasures, Izu committed himself to building a pediatric hospital to provide desperately needed healthcare for its children…its future. 

Friends Without A Border (Friends), a non-profit organization, was founded by Izu in 1996 to build and manage Angkor Hospital for Children in Cambodia. In 2013, Friends launched a new initiative to extend the reach of the mission to the children of Lao PDR by building and establishing Lao Friends Hospital for Children; which opened in February 2015. 

Since inception, the art community has been a vital source of support for Friends. An integral part of this relationship has been the Friends of Friends Photography Auction, first held in 1997. In the years since, nearly one thousand artists, their representatives, and collectors have generously donated their work to the auction, the proceeds from which directly support the mission of Friends to provide quality healthcare to children in Southeast Asia. During the past sixteen years the auction has raised more than $2.5 million, including $170,000 in 2015. With your help we hope this year's event will continue and build on that success.

There will be both live and silent auctions, including work from Bruce Davidson, Aaron Siskind, Hiromitsu Morimoto, and many more.  

The Auction is on Tuesday, October 4th from 5 - 6 pm for the guided walk through and 6 - 8:30 pm for the auction and reception.  

Learn more and register by clicking here. 

Wednesday, September 21, 2016

ALPA Showcases a Variety of New Products at it's 70th Anniversary Year at Photokina

The Alpa Silex is considered the new Swiss knife in the world of Medium Format Photography.  This control module is compact and functional, enabling every existing conventional ALPA 12 camera greater control and operates all lenses that have eShutter 250 or 125.  

The Alpa eShutter Control has the fastest shutter speed of 1/250s for better use outside the studio.  The hand-grip shape attaches to the ALPA 12 FPS and ALPA SILEX.  It integrates completely in the unique and proven user interface.  This integration allows the use of T to 1/250s with the built in leaf shutter. 

The Alpa Serpent is a completely modularized approach to an individually configurable bellows system which is in many aspects already a camera.  The kit consists of a base rail unit and goniometers as well as various configurations of the standarts.  

Learn more at

Tuesday, September 20, 2016

Hasselblad Announces a Sleek All-Black Edition of the new X1D

The X1D 4116 Edition has the same specs as the camera announced earlier this year - 50 megapixel CMOS sensor; ISO range up to 25,600; 14 stops of dynamic range; XGA viewfinder and 3-inch touchscreen; built in Wi-Fi and GPS - but the body has been painted all black for a stealth look.  The camera comes with a 45mm lens, a leather hand strap, extended warranty, and a custom box.  It will be available for $12,995, click here to preorder it.  

The same X1D we've been hyped over for months, this version just looks really cool.

Read more here.

Preorder it now.

Profoto Releases the "World's Fastest Monolight and Flash" at Photokina

A warm welcome was had for the new Profoto D2 and Pro-10 flash announced at Photokina.  Able to freeze action at 1/63,000 of a second allows it to live up to it's legacy. The Pro-10 can reach 1/80,000 of a second.  The D2 can keep it's speedy flash duration up at any of the energy ranges the monolight offers.


The D2 is also equipped with TTL technology, making it a speedier light in every way.  Great for optimizing workflow to allow more space for creativity. It can be used with more than 120 light shaping tools offered by Profoto.  Preorder it here.

The Pro-10 provides 2400Ws of power, making it both ridiculously fast and ridiculously powerful.  Also complete with an impressive recycling time.

Learn more here

You can purchase the new Profoto D2 online or in store at Foto Care here

New Medium Format Digital Camera System from Fujifilm Announced at Photokina

"FUJIFILM GFX 50S will give professional photographers the most extraordinary image quality in the history of Fujifilm" 

Due to high demand from the professional photographer community, Fujifilm will be launching the GFX Digital Medium Format System in early 2017.  The FUJIFILM GFX 50S mirrorless digital camera will feature the new FUJIFILM G Format 43.8 x32.9mm sensor with an astonishing 51.4MP resolution and six FUJINON GF Lenses that will be introduced sequentially in early 2017.

Since the X-Series was launched, many asked when they could get the color reproduction quality of these cameras in a larger format to better capture texture and detail.  This is their answer.  

"The FUJIFILM GFX 50S will feature a detachable electronic viewfinder, which users can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving greater freedom in the choice of shooting angle. Other optional accessories that will be available at launch include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software."

Photo from Photokina (

from Fujifilm

Thursday, September 15, 2016

Fred from Rentals Featured in ARRI News Magazine

ARRI featured Foto Care Rentals in their most recent newsletter.  Since many photographers are now capturing video as well as stills during shoots, they're turning to continuous lighting to keep everything consistent.  Photographer Matt Karas of Karasmattik Studio rented Arri continuous lighting from Foto Care to photograph dancer Akua Noni Parker.  

“We adopted ARRI lighting only a few years ago,” says Fred Blake, our Rental Department Manager. “When core customers started shooting more video with their still projects, it was quite apparent there was a big change underway. Now we have a large inventory of ARRI tungsten and daylight options. I find ARRI to be an excellent choice for us, in that we get great support from the manufacturer in the service area, as well as technical support.” 

The results from Matt's shoot are amazing! Look at the images and read the full article in the 9/16 Arri newsletter, page 32-33: 

Check out Matt Karas's work at

Thursday, August 18, 2016

What's in Ira Block's Camera Bag for His Trip to Mongolia?

Internationally renowned photojournalist Ira Block has produced over 30 stories for National Geographic and has lead workshops all over the world.  He’s heading to Mongolia for the 5th time, conducting a workshop in Western Mongolia to photograph the eagle hunters.  He let us take a look in his camera bag before his departure and told us all about his plans for the trip.  Join us at Foto Care on Thursday, October 6th for a talk from Ira Block after his return from Mongolia, going into detail about his experience, equipment, and process. Sign up here. 

What keeps drawing Ira back to Mongolia?  “It’s very authentic, 30% of the people are still nomadic, and the culture is terrific to photographic because of the fact that so many people are still nomadic and the traditions they continue.  Also, it’s a beautiful place, great landscapes, great people… it all adds up”, He says.  Although this is his 5th time visiting the country, he’s never been to the Western part of it, so it’ll be new territory for him to explore, particularly the people who capture and train eagles to hunt.

Ira’s camera bag is all ready for the trip, and packed full of equipment that is easy to carry, fits the location and climate, and will produce stunning, high quality images.  He has four Sony Alpha camera bodies, an A7s, an A7ii, an A7rii, and an A6300.  This is his first trip taking the G Master Lenses, he’ll be bringing the 24-70mm f/2.8 and the 70-200mm f/2.8.  He’s also bringing along a small strobe and a transmitter, an LED light, a mini tripod, some flashlights, knives and leatherman tools, tons of extra batteries, and memory cards. 

Ira will be visiting Foto Care when he returns to tell us about his trip, show us the photographs, and explain his process.  Sign up for the event today -

Monday, August 15, 2016

Photographing People and the Art of Conversation - From Camera Voyages

Bruce Byers and William Vasquez, cofounders of Camera Voyages, an international Photographic Travel company, wrote this article about how to create beautiful, honest portraits of people through genuine conversation.  

A Sadhu (holy person) at Pashupatinath Temple in Kathmandu, Nepal. 

The streets of Cuba are full of surprises. Makeshift barbershop in an alleyway.

          It's 6am and we are standing on the Malecon point overlooking El Morro fort on the other side of the entrance to Havana bay, looking gorgeous in the early morning light. We are there with our photo workshop participants to capture the sunrise. Dawn is upon us quickly transitioning into sunrise. So you have to be ready otherwise the moment will speed by you.  As we are setting up I strike up a conversation with fishermen that trying their luck in the early morning light.  I ask them about how the fish are biting. Soon enough the grumbling starts on how everyone is making money but them. It seems that they are always being photographed. I tell them we are there to make art, but that falls on deaf ears. Its a conversation that leads down a rabbit hole. I do understand where they are coming from. Cuba's popularity is exploding with tourism money flowing in and the wealth is not evenly distributed. However giving money to them is not a simple solution. How much do you give, to whom? To all of them? I don't like to leave people feeling used. Luckily a solution presented itself. A lady passed by selling coffee and I offered to buy everyone coffee to wake up a bit. They took the offered coffee and the conversation moved on to other things like fishing, music, and the changes in Cuba. At the end it wasn't just about the money. Although that is certainly one solution, but a complicated one. It was showing them respect, listening to their gripes, finding common ground, and going out of your way to share. Whether you are creating a portrait or trying to get permission to photograph. Knowing how to approach, and talk to people is just as important as the photograph itself. It can make or break your photograph.

      Camera Voyages is a collective of professional photographers who are passionate about helping you capture images that go beyond the obvious. They lead groups on photographic travel experiences in exotic countries with eyes wide open to tell stories with their cameras. They are dedicated to helping you create unique images by moving beyond the limitations of being a tourist to becoming empathetic and embedded in local cultures. They provide immersive photographic travel voyages to live and discover on a professional photographer’s level. Through their partnerships with camera manufacturers and guest photographers, they invite you to extend your creative vision with the benefits of cutting-edge equipment and techniques you will learn from their experience. 

     Their next trip is to Cuba December 2nd - December 9th - Cuba is one of Camera Voyages’ favorite places. It’s in a remarkable state of transition, and offers unprecedented photographic opportunities. Find out more at

Tuesday, August 9, 2016

Equipment Tool Kits for Different Jobs

Tool Kits for Different Jobs

Different jobs call for different tools.  Although every photographer has their favorites, we're putting together a list of the go to products for 3 different jobs most pros will come across throughout their career.  

Wedding: The Fujifilm X-T1 is a mirrorless digital camera that is lightweight, intuitive, and discreet.  Capture those beautiful moments candidly.  The 18-55mm Lens is perfect for every situation: easily move from indoor to outdoor, flash to natural light.  The Fujifilm EF-42 is a great on camera flash to illuminate your subjects without having to carry or set up an off camera strobe.   Photo by Manny Tejeda,, IG: @emptyphoto.

Portrait: The Canon EOS 5D Mark III is adaptable and takes crisp, clean images.  The Canon EF 85mm F/1.2 Lens has the ability to capture intensely sharp and contrasting detail, even when wide open.  Achieve natural portraits with extreme depth of field.  The Profoto B2 Air TTL Location Kit is great for both indoor and outdoor shooting.  The battery operated strobes pack into a convenient bag that makes traveling to the location easy.  Photo by Manny Tejeda,, IG: @emptyphoto.

Fashion: The Nikon D810 is a full frame sensor DSLR that takes high resolution images that reflect the color and texture of every garment being showcased.  The Nikon 24-70mm F/2.8 ED Lens is a versatile, incredibly sharp, midrange zoom lens, perfect for capturing both studio or on location.  The Broncolor Siros 800L Outdoor Kit has 2 battery operated monolights, with short flash durations and quick recycle times to capture every moment. Photo by Ivanessa Luna,, IG: @callherluna.

Tuesday, June 14, 2016

A Photographer's Guide to Cuba

Cuba is a beautiful and diverse nation, perfect for any photographer.  Full of color, with wonderful people, vintage cars, and green verdant landscapes, there are many opportunities for a photographer to create amazing images. Amateur photographer Christie Allen took a trip to Cuba, and has some tips for anyone planning to do the same. 

Christie used two camera bodies and a lenses that range from 24-200.  She brought along a Nikon D810 and a Nikon D500, a 24-70mm lens and a 70-200mm lens for covering a large range.  Extra batteries are necessary and make sure they're all charged up at night because finding a place to charge them during the day will be difficult.  Bring extra memory cards, as CF, SD, and XQD cards are not easily available in Cuba.   

Christie always travels with her tripod and never regrets it. The Gitzo Mountanier and new Gitzo ballhead fit right into her suitcase, but she wanted a more compact, easier to carry option so she went with the Induro Stealth Carbon Fiber GTT204 tripod.  Bringing a flash depends on whether or not the photographer wants to shoot in low light.  Cuba offers many low light opportunities, so bring a flash if that's what you're looking to shoot.  

Camera BagThe weight limit on bags to carry on and checked can be anywhere from 44-50lbs. Anything over is an additional charge. The Tenba Shootout Back pack is great, especially when on the road and changing locations.  For a rolling bag – Think Tank Airport Series Navigator or Airstream can generally fit in an overhead compartment, but it’s unlikely that any traveler will be rolling a camera case through the streets of Havana.

Follow Christie Allen on instagram @hudsonroadphotography and twitter @hudsonroadimage

Thursday, June 9, 2016

The Fotoblog is Back!

Hey everyone!  It's been a while since we've been posting here, but we're back.  We have some questions for you.

1.  What content would you like to see on our blog?  We want to post a wide variety but suggestions from you would help point us in the right direction.

2.  Would anyone be interested in writing and creating posts as a guest writer?  It would be great to get the voice of our customers and fellow photographer out and represented on our website.

We want to cover product reviews, digital editing tutorials, artist spotlights, think pieces about the industry, and gallery and exhibition reviews.  We'll also be covering our upcoming events and in store promotions.  We have an exciting summer ahead of us at Foto Care, with a lot to cover on the blog!

We're looking forward to your feedback! Please share your opinions in the comment section below.