Wednesday, February 26, 2014

The Impossible Project

In case you haven't heard, we now carry film, and cameras, from the Impossible Project! Impossible Project is the rebirth of instant film after Polaroid did away with the production of their iconic film. As Polaroid closed it's doors on it's last production plant, some employees just couldn't let go, and we're so glad for that! With a new formula and some new, and very innovative, products, Impossible is bringing analog back. 

Today, Impossible Project is here at Foto Care to talk about what kinds of film they created as well as the new equipment they've got. There are some major changes from your days of Polaroid, so if you'd like to know more, join us from 10am-1pm for a talk with them!

The Impossible Film formula is totally new, which means that the way you shoot has changed a bit. Impossible makes black and white as well as color film for both 600 and SX-70 cameras with a variety of frames, from white to silver to gold to rainbow packs. Developing times for the films have changed, with up to 10 minutes for B&W and 30-40 minutes for the color. 

Just a couple of the cameras we have in stock in the store!

One of the great things Impossible Project has been able to do is re-purpose old Polaroid 600 and SX-70 cameras so that they work seamlessly with their new film. The greatest improvement is the "frog tongue" which is put inside the film tray of the camera and covers the film when it comes out so that the film does not over expose, allowing for the correct exposure time. With the new film they've developed, this tongue is an a must! But, what if you already have your own Polaroid camera? No problem. The tongue can be sold separately so that you can install it in your camera yourself. 

The Instant Lab

Along with refurbishing old cameras, Impossible Project has created the Instant Lab. The Instant Lab was created to transfer smart phone photos into film photos via a "darkroom". And conversely, an example of which you can see below, you can use the Impossible Project app to take a photo of your film photo and save it as a digital image after which you can upload to Instagram, or anywhere!

Taken with the Impossible Project app and uploaded to Instagram
Taken with a 600 series camera
So, come learn more about the Impossible Project Today at one of the three sessions: 
10-11am, 11am-12pm or 12-1pm at Foto Care!

Monday, February 24, 2014

Why you should be on Instagram

You’ve probably heard of Instagram. The wildly popular photo-sharing app has 150 million active monthly users with over 16 billion photos shared. Unfortunately, it has a bit of a bad rap. Filters, selfies, food porn, spam, so-on-and-so-forth have all contributed to Instagram’s reputation as an app causing the downfall of the photography industry. But, believe me when I say Instagram is so much more than all that. I joined Instagram, reluctantly, a little over a year ago. I didn’t know what photos to share, so I just started adding photographs from my portfolio as well as a few from a trip to Ireland I had taken. I felt like I was just using Facebook, but with fewer followers. After friends, and some strangers, started “liking” my photos, I wanted to keep sharing. Soon, like all Internet-obsessed twenty-somethings, I was hooked. And, I am so glad I joined. Personally, Instagram has become a way for me to share actual photographs I take, whether in the studio or on set, as well as everyday occurrences and oddities. And that is why I am here to tell you why you should be on Instagram, too.

1. Use Instagram as a way to follow photographers whose work you admire.

One of the best reasons to join Instagram is the ability to follow the work that talented photographers create. I love the work of Scott Schuman and Garance Doré and Robert Whitman and Ira Block, etc., and now I’m able to see all of their photos everyday on my phone. And, you can follow some really cool/fun Instagram accounts, like NASA or Pete Souza.

From left to right: @thesartorialist, @garancedore, @whitmansnaps, @irablockphoto

Tip: Look for your friends through Facebook or your contacts list by tapping the gear symbol on your account tab, then the “Find People to Follow” link. That link makes it so easy to find all your friends in one place and follow them all at once.

2. Find new and exciting photographers to follow.

Of course you will, and should, follow your friends, but, like I mentioned in #1, look for new accounts that will get you excited and inspire you to shoot and share. There are plenty of photographers I had never heard of before joining that I now idolize and follow consistently. People like professional photographers Nicole Franzen, Leila Peterson and Patrick Janelle, and enthusiasts Kevin Russ or April Flores have filled my feed with some amazing photos that I look forward to discovering every single day.


Tip: You can search #hashtags to find specific photos of places or subjects, or you can do some “research” like reading our previous blog post “20 Instagram Accounts YouNeed to Follow”. Another way I like to find interesting accounts to follow is to go to an account that I really like and see what accounts they’re following. Just explore.

3. Get inspired!

Since joining Instagram, I feel real pressure to shoot more, and I like that. When I see people exploring exotic places, or even neighborhoods in Manhattan, I want to walk around my neighborhood and find something to share. More and more I feel like I need to get out there and just go shoot and, because of that, I’m becoming more observant and a better photographer.


Tip: Go somewhere you’ve never been before to shoot. I’ve been living in New York City for about a year and a half, and since I’ve joined Instagram, I’ve actively sought out new neighborhoods, new streets and new tourist areas to shoot, because not only can I see a place I’ve never been before, but I can share that place with other people.

4. Expose your work to fellow professionals and enthusiasts.

Of course you’re using Instagram to share your photos, but you need to do it the right way. If you want to use Instagram as a way to make professional contacts or show your professional work, but you also want to share some personal photos, maybe create two different accounts: one for the pro stuff, and one for everything else. As for your professional photography work, try to make those photos known. Allowing other talented and knowledgeable photographs find you, like your photos and leave you comments is a great way to get feedback. And don't be afraid to interact! If someone leaves you a comment, comment back! Check out their account; they may have some pictures you like as well.

Tip: Use hashtags as a way for people to discover your work, and use them often. As you can see below, I above “#nyc #manhattan #empirestatebuilding” for a photo I took at the top of the Empire State Building. By adding those descriptors, I was able to get “likes” from people all over. But, do go crazy. There is nothing more annoying than someone using 30 hashtags on a photo, most of which don’t even make sense. So, tag wisely.

So, I think you should be on Instagram. And, when you do, you should follow Foto Care’s account, @fotocarenyc! We try to share the daily goings-on around here as well as event photos, new product announcements, etc.

Wednesday, February 19, 2014

REVIEW: Our look at the new Mac Pro

As some of you may have heard recently, we now have the Mac Pro! All jokes aside, this machine is amazing. We won't throw a bunch of technical speak at you; this review is about the user experience. Jon in the digital department has been able to work with the Mac Pro a bit and has some words to share with you all:
"The New Mac Pro looks and feels the same old Mac on the screen, but when you set it up, that’s when you really see the difference. It can neatly sit on the desk and actually look slick. It is so quiet; it doesn’t even interfere with the music or TV in the background while working.

It kind of looks like Robo Cop with all those wires sticking out of its side, but, yes, I have two displays, a Thunderbolt RAID, a back up RAID, a time machine backup drive, a printer, card reader and a few other things I probably don’t need. It filled up fast, but I still have some connections left.

Working with it is really nice. It 
is much faster in some cases, and slightly faster in all cases. I was hoping for more speed like most of the bloggers out there, but then noticed that it didn’t matter: the internal SSD and the thunderbolt RAID make it feel faster, or you’re not waiting nearly as long for apps to run or images to open. After that, I can’t work as fast as the machine for most of what I do, so it all seems instantaneous. Though, every now and then I have to wait too long for a large selection in Photoshop (that I am probably trying to do something stupid to), and I just “command z” the whole thing.

It’s faster. It’s smaller. It’s sleeker.

And, it just so happens, after four or five years I was do for a new one anyway.

And, by the way, being a quarter of the size, it’s small enough so that the cat cannot sit on it. Just and FYI." But, probably not...

If you have questions about the Mac Pro, or if you'd like to purchase one, give us a call! We'd be happy to set you up with one of these great systems.

Tuesday, February 18, 2014

We're working on something special...

We're currently planning a special event to take place some time at the end of March with Profoto at Parlay Studios in Jersey City. The date and time are still up in the air, but once the details start to roll out, we'll be filling you all in!

Wednesday, February 12, 2014

Brian Offidani's Gallery Opening

Last night in the rental department, Brian Offidani's "Mud" opened! Featuring portraits of Tough Mudder athletes, the photographs were moody and moving. There was an absolutely amazing turn out of friends, family and fans that packed the gallery by 7. But, in case you missed the show, the photos will be up in rentals for another couple of weeks, so be sure to check them out before they're gone!

To see more of Brian's work, visit his photography website.

Tuesday, February 11, 2014

Brian Offidani Gallery Opening

The gallery opening for "Mud" by Brian Offidani will open tonight, February 11th from 6:30-8:30pm. 

About Mud:
"I initially became interested in shooting portraits of Tough Mudders after I had run the race. I'm a very competitive person, but I ran this race with a group of about 20 people of varying degrees of fitness. I didn't think I would enjoy the race as much because of this, but it turned out I was wrong. I really did enjoy camaraderie and it really seemed to elevate the excitement of the event. I wanted to shoot portraits at the finish line in a controlled environment. I was interested in how this camaraderie transformed people after such an event; it seemed to be infectious. People seemed to be either overjoyed with accomplishment and adrenaline, exhausted or literally transformed from the mud into almost a caricature of them."
- Brian Offidani

About Brian:
Born in Baltimore, MD and raised in Lancaster, Pa, Brian Offidani began his interest in photography and film when he was early in his teenage years. Upon graduating from Pennsylvania State University and after a brief move to Boulder, CO, Brian relocated to New York City. Immediately upon arriving in NYC he began an internship at the world-renowned studio of photographer Howard Schatz. Following his tenure with Mr. Schatz, he went on to work as a freelance photographer's assistant to Gilles Bensimon and many of the world's leading photographers. Brian has worked in the NYC photography and film industry for 12 years and has owned and operated his own studio in NYC for the last 6 years. Brian strives to find creativity and clear vision and showcase that through his work. He has worked on a wide variety of projects and has been able to travel the world while working for clients or simply seeking the best skiing! 

So join us tonight in the rental department and enjoy this great show!

Friday, February 7, 2014

The New MacPro at Foto Care

Apple has announced that the all-new Mac Pro will be available to order starting tomorrow, Thursday, December 19th! Redesigned from the inside out, the all-new Mac Pro features the latest Intel Xeonprocessors, dual workstation-class GPUs, PCIe-based flash storage and ultra-fast ECC memory.

Designed around an innovative unified thermal core, the all-new Mac Pro packs unprecedented performance into an aluminum enclosure that is just 9.9-inches tall and one-eighth the volume of the previous generation. Mac Pro features 4-core, 6-core, 8-core or 12-core Intel Xeon processors running at Turbo Boost speeds up to 3.9 GHz and two workstation-class AMD FirePro GPUs that deliver up to eight times the graphics performance of the previous generation Mac Pro. PCIe-based flash storage delivers sequential read speeds up to 10 times faster than conventional desktop hard drives, and ECC DDR3 gives the new Mac Pro up to 60GBps of memory bandwidth for seamlessly editing full-resolution 4K video while simultaneously rendering effects in the background. With an incredible six Thunderbolt 2 ports, each with up to 20Gbps of bandwidth per device, the new Mac Pro completely redefines desktop expandability with support for up to 36 high-performance peripherals, including the latest 4K displays.
To order your MacPro, or learn more about the system, give our digital department a call at (212) 741-2990
*All information taken from the Apple website