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Thursday, October 31, 2013

The Cine Experience with Ashton

Have you ever attended an event at which you took some photos with friends and family, but neglected to check those photos out the next day, or even next week? Of course! Sometimes you just forget to see what those photos looked like until very far after the fact.

...Well, after some perusing of the photos from our Cine Experience, we cam across this gem. Notice, a group of guests chatting and having a good time.

Oh, wait! 

Yes, that is our mannequin Ashton hanging out with these people. Just joining in on the conversation. Really contributing to what they're talking about.


Thank you for the photo Ronald!

Tuesday, October 29, 2013

Aperture Foundation’s Annual Gala

Last night, Foto Care owner Jeff Hirsch and I attended the Aperture Foundation’s Annual Gala sponsored by Hasselblad. There was an amazing turnout and there were so many things happening! One fun part of the Gala was the silent auction in which some of the greatest photographers matted and framed Instagram photos! It was inspiring to see what iconic photographers put on a platform like Instagram as a social media tool. In keeping with the Instagram theme, we took iPhone photos of the night. Enjoy!

Flowers were at the entrance to greet every guest


Jeff Hirsch chats with Brandon of Fujifilm

Jeff Hirsch with Michael of Hasselblad

A big Aperture Foundation logo projected onto a wall

The Instagram silent auction


The Hasselblad case that displayed a large variety of Hasselblad cameras, old and new


Monday, October 28, 2013

PhotoPlus Expo 2013: Fiilex


This year at PhotoPlus Expo, I was introduced to Fiilex, an LED light company. I was impressed with not only the variety of products they carry, but the diversity in the line of products.

Brent of Fiilex talks with a PPE guest about the Fiilex line of lights.



First in the Fiilex line, the P360 and P180. Both lights were powerful yet light. The P360 is "a 90-watt platform that makes the unit one of the highest powered LED continuous light sources for its size of (4" x 4.7") and weight (1.6lbs)". And the P180 The P180 is a "compact and color tunable ENG light that is ... highly functionable for travel / portable lighting. Smaller than a soda can, the P180 will be one of the smallest and strongest on-camera LED lights in the market." If these lights aren't portable we don't know what portable is!


One of the coolest products I saw at PPE this year was the Fiilex P100. About the size of a brick, but much lighter, this little guy packs a punch! The Fiilex P100 is a 12 watt high-intensity platform. Not only can you change the intensity of the light, but the tone as well. With accessories to adjust the light, the P100 is incredibly versatile and easy to carry with you everywhere you go. And, it's pretty adorable.


The P500 was very powerful. The reason that it was tilted upward was because they were actually shining the light on the ceiling of the Javits Center, that's how powerful it was! From the Fiilex site, "the first product in their Quasar Series, the Q500, is setting a standard that will make the industry rethink what is possible, and an additional control knob for ± Hue Control (Green/Magenta) for even further fine tuning of the color spectrum." 

We currently have the Fiilex 301 Kit in store and online. The 301 Light Kit gives you the flexibility you need to match any existing ambient light or to warm up a scene for added depth. Fiilex's patented color tunable technology allows you to comfortably walk into any lighting environment feeling prepared, knowing you have the tools for just about any job that comes your way. Complete in a rolling travel case, the kit comes with three P360 color tunable light heads, power adapters, barndoors, light stands, softbox and a speedring. Designed for use as a 3 Light Interview Kit or a traditional 3 Point Light Setup in mind. Features include: 

  • Roughly 1000 Watts of Combined Equivalent Output
  • Lightweight, Compact & Easy for Travel
  • Designed to Comply with Most Airlines Carry-On Sizes
  • Molded-In Padlock Holes (Fits standard size Masterlocks®)
  • Zippered Pouch for Storage of Accessories
  • Automatic Pressure Purge System
  • Plastic Non-Corrosive Locks
  • 2 Year Warranty


PhotoPlus Expo 2013: Zeiss

We are very excited about the new Zeiss Otus 55mm f/1.4 lenses, which we will carry soon! We interviews Richard Schleuning of Carl Zeiss at PhotoPlus Expo about these new lenses, which you can find below!



You can pre-order the Otus (Canon mount) and the Otus (Nikon mount) now at fotocare.com!

PhotoPlus Expo 2013: Sony

We spent some time at the Sony booth at PhotoPlus Expo this year to talk with Drew Temple about the A7 and the A7r. Drew was great to talk to about both cameras; very knowledgeable and excited about both systems!


See what Drew had to say below:



You can pre-order the A7 camera body, A7 camera kit, and A7r camera online now at fotocare.com!

PhotoPlus Expo 2013: Fujifilm

We had the opportunity to chat with Brandon Remler from Fujifilm at this year's PhotoPlus Expo (PPE) about Fujifilm's newest cameras: the X-E2, XQ1 and Instax Mini 90. As you may have seen in a previous blog post about the new Fujifilm cameras, Fujifilm is creating some really exciting and varied systems!

Watch our interview with Brandon below:


Our friend, Lou Reed

Lou Reed March 2, 1942 - October 27, 2013 (aged 71). Image found here.

Yesterday, the world lost one of the most influential artists of our time. On Sunday, October 27th, 2013 rock legend Lou Reed passed. Lou Reed was not only an accomplished musician, but an accomplished photographer and we are so proud to call him a customer and, above all, a friend. Lou's career began when he moved to New York City to work in music. After some time as a songwriter, he formed the legendary group the Velvet Underground. Reed's time in the music world, both in the Velvet Underground and his solo career, is unparalleled as he pushed the boundaries of what music was and what it could be. It wasn't until the early 90s that Lou became a customer of Foto Care, but since then, we have built a relationship with the photographer that we will treasure. We send our best wishes and regards to his wife, Laurie Anderson, as well as all of the people that were close to him.

Behind the Scenes of one of Lou's gallery shows. Image found here.

Friday, October 25, 2013

Mamiya Leaf Users Event: Part 1

Thank you to to everyone that came out to our Mamiya Leaf Users Event last night! We hope you all had a fun time and learned something.

Mamiya Leaf's Director of Sales & Marketing Ziv Argov, Foto Care owner Jeff Hirsch and photographer Mark Seliger chat before Mark's presentation

Ziv introduces the night's speakers: Mark Seliger, Stephen Wilkes and Karsten Staiger


The president of Mac Group Jan Lederman shakes hands with Donald of Foto Care

Hi Fiilex guys! 

There was a really great turnout last night! This was only an hour into the event 

One of the guys from Mamiya Leaf helps out a guest with a Mamiya Leaf camera

Thursday, October 24, 2013

The Sights of PhotoPlus Expo 2013

We just got back from this year's PPE and boy was is exciting! There was so much to see and so many great displays. We will be sharing more in-depth posts, pictures and videos later on, but for now, here's a taste of the expo!

The Canon 70D was an important addition to the Canon EOS line this year.

Fujifilm's Instant cameras are always a fun sight to see. This year, Fujifilm had people go to their booth and have their picture taken with the instant cameras and fun props!

A big part of the expo are the lectures and presentations that take place all over the floor the whole day.

The main advantage of going to the expo is to get your hands on the gear and really learn about it. 


If that's not an eye-catching camera, we don't know what is! 
Over the years, Nikon has been known to create really elaborate scenes at which you can test their cameras. It's a great way to see how the cameras capture color and light.

The Panasonic wall looked so cool with the blue background

Sony had two men in this room cleaning and assembling cameras! It was very cool watching them work.


We hope you are all able to get to the Expo this year! It's a good time and a great way to find out what is new and exciting in the industry as well as meet fellow photographers and enthusiasts.

Fujifilm at PhotoPlus Expo 2013

Guests were able to test the new XQ1, X-E2 and Instax Mini 90 and talk with Fujifilm representatives about the new improvements and technology in each system.

I had the opportunity to get my hands on Fujifilm's new releases yesterday during the Fujifilm press conference. With the experts around to talk to and ask questions, learning about the XQ1, X-E2 and Instax MIni 90 cameras was easy and fun. 





Fujifilm XQ1

I've never been one to get really excited about a point-and-shoot camera, but the XQ1 had so much to offer, it was hard not to get excited. The XQ1 is incredibly small and light, but it feels solid, and design was not sacrificed with this camera; it's simple, but stylish and just looks cool. The XQ1 is a total package for a P&S. With a 12 MP APS-C X-Trans CMOS II Sensor, pop-up flash, artsy filters and film simulation modes, 4x Intelligent Digital Zoom, Full HD Movie and 100 – 12800 ISO this camera can capture just about anything. 




Fujifilm X-E2

This prosumer system has a few changes, including improved autofocusing and exposure preview. With Fujifilm's classic aesthetics intact, this camera is solid and looks, for lack of a better term, awesome. The retro style is so prominent as of recently, and this camera just reminds me of the old films cameras I learned on, especially on the top of there camera where you'll see the pop-up flash and hot shoe for off-camera flash, exposure control, exposure compensation dial, shutter release and custom function button. 


Fujifilm Instax Mini 90

This camera was obviously designed with the retro hype in mind; Fujifilm knows this market! There is a push for classic technology, and their new marketing campaign really recognizes that. With the tag lines "There's only one" and "Share an original", they want their customers to know what it feels like to create one single image, an image that cannot be reproduced, and share it with someone. Like the print, there is only one you. You are unique. You are one-of-a-kind. And, so are these prints. That is the message behind the Instax line. I like that. I used to shoot with my Polaroid camera all the time and kept photos of my friends, family and adventures in box so that I had them, in physical form, to look at when I wanted. Taking this concept and really running with it has made Fujifilm's film department special. 

So, what's different?

1. Look how cool it is! I mean, it's like an instant version of the X-E2, it's that cool. 
2. SO many new controls for taking the perfect picture. Seeing as there is only one, you have to get it right the first time. That's why modes like double exposure mode, bulb mode, macro mode, kids mode and party mode were added. Being able to control your shot makes this camera easier to handle. 
3. Realistic images. You get both vivid and natural tones, a sharp image and balanced light.

This camera is fun, and I think in creating a market for people, fun should be a concern.

This camera is fun, and I think in creating a market for people, fun should be a concern. And, speaking of fun, during the press conference, Fujifilm reps walked around taking instant photos of everyone there and towards the end, handed everyone a frame with their image in it that said "an original". That was pretty cool. Again, you were able to hold this one-of-a-kind thing to bring home.


We will be interviewing Fujfilm as well as a few other companies at PhotoPlus Expo this year about their new products! Stay tuned to our Youtube channel to learn more and see what's happening in the photography industry! 

- Kane from Foto Care

Wednesday, October 23, 2013

Reblog From broncolor with Swiss Artist Seven

Reblog from broncolor. See original post here.


October 2013 sees the release of Seven’s new album “The Art is Piano”.  For the cover shot, the famous Swiss Artist once again had the opportunity to work with Swiss photographer, Tim Lüdin.

Click on the image to see the humorous video with SEVEN


Seven had the creative vision to bring a real Piano into an unusual location, and ended up realizing it in the “Grimsel Pass” on the Swiss Alps at over 2100m above sea level. Photographer Tim wasn’t phased by the wild idea, “In such extreme locations I must be able to totally rely on my equipment, and let me say right away, I was completely satisfied with it.

It took me a couple of minutes to unfold the Para 222, the giant light shaper from broncolor – it is just brilliant. Easy to mount and compact to travel with. During the shooting we were facing many different weather conditions and the only thing that was causing trouble was the wind. However, although the Para has a large surface area, some sand bags meant it did not move from its spot.



The focusing device on the Para helped me to find the right contrast within seconds. The Para light really is unique. I do not know any other light shaper that provides so many possibilities to create my own vision of light.

Making Ofs








End Results





During the week we changed location three times. With the Move 1200L battery power pack and the new Octabox, the assistants could walk around easily and react quickly to change position. For the selected cover shot, the record label chose one of the images shot under the worst weather conditions, which is testament to the broncolor equipment for making the image possible.

View the video on YouTube:  http://youtu.be/_qz2pc2js2M