Thursday, August 23, 2012

Foto Care Featured Online Magazine: Karin + Raoul

Started nearly six years ago as an online gallery-style publication, Karin + Raoul has now evolved into a full print magazine showcasing provocative, sexy fashion, documentary and portrait photography. Below are some samples and excerpts from the most recent issue, The Addiction Issue.

Interview with photographer Photographer Kareem Black
Many people who immerse themselves in the creative process confess that the greatest of their addictions are their creative outlets, and the same is true for Black. He radiates an almost palpable pain when describing being disconnected from his creative process, however brief. “The highs of great shoots are amazing, but those feelings don’t last forever and you’re always looking for the next fix. It can be a very violent thing.” But much unlike most artists who choose to focus solely on their artistry, Black also has a genuine interest in navigating the business world.

© Kareem Black

Women Who Shine : Can’t Slow Down
Close your eyes. Imagine you’re standing in the desert or in the middle of a dry field, with some dry weeds in it. Then, out of nowhere, someone is lighting up matches or a candle. One small light and yest, so significant, so powerful. And then, the wind comes and the candle starts to flicker. It starts to burn into a wild fire. This is how Amy Secada moves and dances. Like a wild fire! (words written by Sylvan Askayo)

© Erica Simone

If you would like to read more from this issue visit Karin + Raoul online here

Our mission is to publish smart and creative imagery from photographers who strive to celebrate and document the sexy world we live in.  We have become dedicated to the cultivation of the personal, the mysterious, and the sexy.  Karin + Raoul serves up a wide cache of sensual art and is a brand that supports the personal works of professional photographers.  Karin + Raoul brings attention to the images, ideas, and products that are stimulating to those of a like sensibility. Our goal is to showcase the common in an uncommon way.
- Karin + Raoul Publications

Dream Big Gallery Opening

Sabrina Thompson's Dream Big Gallery Opening at Fotocare

Sabrina Thompson (of Survivor fame!) had her first gallery opening at Fotocare August 7th.  We had a great turnout and the cupcakes were tasty! The show will be up until August 21st so stop by and check out Dream Big!

How to Open Canon 5D Mk III Raw Files

Updated 4/24/2012

Canon’s replacement for the 5D Mk II was released last week and there was a flurry of movement to the new 5D Mk III.  Unfortunately, almost all of the software regularly used by photographers requires an update to function with the new Canon CR2 (raw) file.  Today we will go over some of the workflows and workarounds that can get you using your 5D Mk III.

Adobe Camera Raw 6.7
Before Adobe releases a new software update they go through a couple of different phases of testing.  Adobe starts with internal versions of the software and builds to the “Release Candidate”.  The Release Candidate is the final step before software is widely released and promoted as functional.
The Adobe Camera Raw 6.7 Release Candidate is available for download from the Adobe Labs website here.  This Release Candidate version will expire on May 31st and will have been replaced by the full release of Camera Raw 6.7.  Also, Camera Raw 6 is only compatible with Photoshop CS5, so anyone using an older version of Photoshop will have to upgrade.
This upgrade will allow you to open the 5D Mk III CR2 file in the Camera Raw interface of Photoshop.  The interface will not have changed from earlier versions of Camera Raw

Adobe DNG raw converter
Adobe has a Release Candidate version of the DNG Converter 6.7 available on the Adobe Labs website here.  Users can convert the file from CR2 to DNG, which will work in an older raw workflow.

Canon Utilities
The CR2 file from a Mk III can be interpreted by any of the software that Canon included with the camera.  The EOS Digital Solution disk version 25 (pictured below) has an updated version of Digital Photo Professional and EOS Utility.  DPP will allow you to convert files from CR2 to 8 or 16-bit tiffs, which you can then use in a raw workflow.

Canon Asia has issued an update to DPP to 3.11.26 to fix a bug that was causing softness in raw file conversions.  A translated page with the download can be found here.

Link on Canon USA for DPP 3.11.26 here

EOS Utility currently provides the only tethered support for the 5D Mk III. This option will only work with for Mac users on OS 10.6.8 or newer.

Foto Care shares 8 Tips on Finding a Photo Agent

Finding an agent is difficult but well worth your effort if you are able to find a good one. If you can say yes to each of these points below, you are ready to look for an agent.

What does an agent look for?
1.     A body of work that is unique and easy to sell.
2.     A photographer that can easily reproduce the work reflected in his or her portfolio.
3.     A history delivering high-quality, successful assignments / campaigns.
4.     An established business with a list of top clients.
5.     And, that the photographer is easy to work with.

Eight Tips for finding a Photo Agent:
1. Create a Compelling, Unique body of Work. Follow your passion and inner creative voice, but be smart about it–do your homework. Examine the portfolios of your favorite photographers. What makes them unique?  Study your competition, how can you differentiate your work? Why should someone hire you? You must make it easy for an Agent to sell your Services. This is the foundation of your business and will take the most time and energy to create.
Tip: Do not approach a rep with 3-5 images, you must have a solid body of work–a good mix of client and personal work. And most important – you must continually provide your agent with new work to share with  prospects and clients. This should be your #1 responsibility.
Tip: Your portfolio is a tool–a representation of your talent and the type of work you are looking to secure. It positions you in the mind of the art buyer/client.  Be sure your body of work is designed  to achieve your goals and objectives. Remember, you get what you seek.
2. Establish your Go-To Support Team: Agents want to know that you have loyal relationships with stylists, hair and makeup artists, baby handlers, set builders, and assistants; the team that brings your visions to life. While many agents also represent support talent, it is important that you are true to your vision and hire accordingly.
3. Build a Business. It’s a catch 22, agents want to work with established busy photographers – they want to know you can handle assignments, run a business and attract and keep clients. You both have a reputation at stake  for every commissioned assignment.
4. Attract and Maintain an A-List Client Base - Upon meeting an agent one of the first questions will be: Who are your clients? Your response begins to shape the potential of a business relationship between you and the Agent. Note: Your existing client base, typically referred to as “house accounts”, is yours and you have the right to keep these accounts without compensation to the selected agent for ongoing work. Their job is to secure new assignments and clients.

5. Brand your Business: Every commercial artist needs to stand out from the crowd. In addition to your portfolio, Branding your business is key. It is best to work with a professional to create a unique logo, positioning tagline (if applicable), a professional easy-to-navigate website, and promotional marketing materials–all with a cohesive, branded look and feel that represents your business, your work, your style.

6. Become a Marketing Expert: Be ready to talk about marketing your business. How do you currently attract clients?  Do you have a database? Show samples of your marketing materials. What were the results? Together, you and your Agent will review how to “package and sell” your business and create a marketing plan and budget. A good rule of thumb is to spend 10% of gross sales towards your marketing budget. Agents need marketing materials to sell your services.
7. Soliciting Agents: Do your homework – reach out to agents that are relevant to what you do. Send an email or a direct mail package with sample work, web site link, facts about your business. Be creative but to the point.
8. Meeting with Agents: If you are lucky enough to secure a meeting(s) be prepared. Ask questions; you are both interviewing each other. Sample Questions:
  • Ask about the number and different types of photographers they represent.
  • Find out how you  fit in with the Agent’s firm and current roster of talent. How long has the other talent been with the agent/firm? How long has the staff been there?
  • Who are the agent’s clients and what type of work do they typically secure?
  • What do they like about repping?
  • How do they perceive your work? What are your strengths? Weaknesses?
  • Ask what type of marketing they do on behalf of their photographers. Are you expected to pay towards this?
  • Discuss requirements and expectations of the relationship.
  • Ask about commissions and expenses that are expected of you in exchange for this business arrangement.
Tip: Be open to feedback, but remember that everyone has their own opinion. If there’s consistency in what your hear, people might be on to something, but be careful listening to too narrow a scope of opinion.