Tuesday, July 25, 2017

Customer Exhibition: Inti Pachurin, "Peru: Real People"

The incredible work of photographer and Foto Care customer Inti Pachurin will be on display at the Leica Store in Soho, opening on Friday, August 4th from 6-8 pm.  “Peru: Real People” is a portrait series from Inti’s years of taking portraits in his home country of Peru. 

Inti Pachurin was born and raised in Lima, Peru, where he studied Communication Sciences at Universidad San Martin de Porres (USMP), where he specialized in the visual arts field.  In 2001, Inti moved to New York City and continued studying at the International Center of Photography (ICP).

His photographs, mostly portraits and photo essays, express movement and force.  He defines himself as a perfectionist and a self-critical artist with his work.  He believes that taking pictures sets him free. 

More about Inti Pachurin on his website:

His work will be on show from August 3rd to September 30th, 2017. 

Opening night will be August 4th, 2017 from 6-8 pm. 

Monday, June 5, 2017

"Style, Shoot, Success!" with Lindsay Adler

"Style, Shoot, Success!" with Lindsay Adler

This past Thursday, June 1st, we had an amazing event on our rooftop with Lindsay Adler.  She discussed how developing your personal style can make or break you as a photographer, and allow you to create work that stands out from the others.  To illustrate this concept, Lindsay created two model set ups with completely different styling, wardrobes, lighting, and composition.  She shot them with different lenses to show focal length and compression can create the desired composition.  Lindsay's event was a reminder that the photographer is always in control, and that stylistic choices are equally, if not more, important than the technical aspect of photography. 

Set #1 - Red Avant Garde

Model Jennifer Bianchi was dressed in a structural, all red dress and fanned headpiece.  The idea was to have contrast between the beautiful red dress and bright blue sky.  

Equipment used: 
- Canon 5D Mark IV or Canon EOS 5Ds
- Canon EF 24-105mm f/4L IS II Lens
- Profoto D2 1000 TTL Pro Air Monolight (x2) 
- Profoto D1 500 Pro Air Monolight
- Profoto Soft Light Reflector - White
- Profoto Soft Light Grid
- Profoto Deep White Large Umbrella

Set #2 - Dark and Edgy

Model Lera Kvasouka wore all an black, gothic inspired gown with an intricate headpiece.  The idea was to have a dark, dramatic, aggressive look and composition.  

Equipment used: 
- Canon 5D Mark IV or Canon EOS 5Ds
- Canon EF 70-200mm f/2.8L IS II Lens
- Profoto D2 1000 TTL Pro Air Monolight (x2) 
- Profoto D1 500 Pro Air Monolight
- Profoto Soft Light Reflector - White
- Profoto Soft Light Diffuser
- Profoto Soft Light Grid
- Profoto Magnum 50 Degree Reflector

All images were shot by Lindsay Adler during the event.  Thank you to Canon for sponsoring this event.  Also, thank you to everyone who attended and participated.  We hope you learned a lot and had fun while doing it! 

Tuesday, January 10, 2017

In Conversation: Aldo Sesso - Lecture at the International Center of Photography

Renowned Argentinian photographer and long time friend of Foto Care, Aldo Sessa, will be giving a lecture at the International Center of Photography on Wednesday, January 25th at 6:30 - 8 pm.  He has been documenting port cities along the Atlantic coast throughout his 60-year career.  Based primarily out of Buenos Aires, Sessa's frequent travels include a yearly visit to New York City, where he has captures a changing landscape through creative and innovative images taken from "another angle."  Sessa has published over 40 books on photography and his work has been included in over 200 exhibitions globally.

photo credit: Bruce Weber

Don't miss this lecture from an amazing and inspiring artist.  Learn more and reserve your spot by clicking here:

Tuesday, October 18, 2016

PDN PhotoPlus International Expo Updates and Promotions

This year, not only will Foto Care be teaming up with Tether Tools at the PhotoPlus Expo, but we'll also be open all week with special Expo Week promotions and events.  

Keep checking back here for news and offers.  Remember to visit us and Tether Tools at booth #1127 during the expo.  We look forward to seeing you there! 

Track the tag #fotocareppe2016 on social media to get new, updates, and special offers.  Tag your own posts to keep the feed going!

Broncolor is offering $1,000 off their Senso 2400ws 2-Head Kit and a FREE Beauty Box, valid now through November 30th 2016.  

*Prior purchases excluded.  Receive one Beauty Box with each qualifying Senso kit purchased during the promotional period.  Qualified EDU prices may take $500.00 off EDU price.  

All Tether Tools gear is 10% from now until October 31st, In Store, at our Booth at the Expo, and online using the Code: "TT2016".  Visit us at booth #1127 during Photo Plus to shop and save on Tether Tools products. 

Stock up on discontinued Fujifilm FP-100c Instant Peel-Off film before it disappears forever.  Buy 10 packs of film and get one free. Redeem this offer in store or online with the code "BUY10". (Put 11 packs of film in your cart online and enter the code during checkout - the price of the 11th pack will be subtracted)

*Limit one offer per customer.

Save on a variety of different monitors now through October 31st 2016. 

CS2420-BK was $861.00 and is now $699.00 + tax ($62.04)
CS2420-BK-CNX was $956.00 now $775.00 + tax ($68.78)
CG2420-BK was $1519.00 now $1295.00 + tax ($114.93)
CG277-BK was $2426.00 now $1985 + tax ($176.17)

Email to place your order and receive the discount on Eizo Monitors.  

Thursday, October 13, 2016

Partnering with Tether Tools at Photoplus Expo

The PDN PhotoPlus International Conference + Expo is the largest photography and imaging show in North America, attended by over 21,000 professional photographers, photography enthusiasts, videographers, students and educators from around the world.
Foto Care will be sharing a booth with Tether Tools at booth 1127 next to Think Tank Photo and Olympus, see map below. Tether Tools Staff will be doing live-demos of both the new Case Air Wireless Tethering System and a wired tethered shooting session. If you want to see the new Case Air in action, this is your chance! Now on pre-order and launching November 1st, the Case Air connects and transfers images instantly from your camera to a phone, tablet or computer. Case Air lets you control advanced camera settings including focus points, exposure settings, bracketing, time-lapse, HDR, and more. View your images on a larger screen to check critical focus and composition, or use Live View or movie mode for real-time capture to share and collaborate as you create.
We will be there offering support and solutions for all your equipment and tethering needs. We will also be selling Tether Tools equipment with a 10% off Show Special.  The show special will also be available online with a code entered at checkout, and in store with the code.  Stay tuned for updates.  
In addition to live-demos, Tether Tools excited will have John Keatley, Lindsay Adler, and Peter Hurley (three Tether Tools Pros) stopping by booth for a short educational presentation. Make sure to keep an eye on theirs and our social channels for date/times of appearances.
Come stop by our booth at Photoplus and say hi! Register for the Expo here:

We will also be three amazing and free events at Foto Care next week during the expo covering a wide range of subjects with talented guest speakers.  Follow the links below to sign up.

Tuesday, September 27, 2016

19th Annual Friends of Friends Photography Auction - Benefit for Children's Healthcare in Asia

During a series of photography trips to Cambodia's Angkor Wat monuments, internationally acclaimed photographer Kenro Izu was deeply affected by his encounters with often ill, malnournished, and disfigured children. As a symbol of his gratitude for the profund artistic inspiration he received from Cambodia's historical treasures, Izu committed himself to building a pediatric hospital to provide desperately needed healthcare for its children…its future. 

Friends Without A Border (Friends), a non-profit organization, was founded by Izu in 1996 to build and manage Angkor Hospital for Children in Cambodia. In 2013, Friends launched a new initiative to extend the reach of the mission to the children of Lao PDR by building and establishing Lao Friends Hospital for Children; which opened in February 2015. 

Since inception, the art community has been a vital source of support for Friends. An integral part of this relationship has been the Friends of Friends Photography Auction, first held in 1997. In the years since, nearly one thousand artists, their representatives, and collectors have generously donated their work to the auction, the proceeds from which directly support the mission of Friends to provide quality healthcare to children in Southeast Asia. During the past sixteen years the auction has raised more than $2.5 million, including $170,000 in 2015. With your help we hope this year's event will continue and build on that success.

There will be both live and silent auctions, including work from Bruce Davidson, Aaron Siskind, Hiromitsu Morimoto, and many more.  

The Auction is on Tuesday, October 4th from 5 - 6 pm for the guided walk through and 6 - 8:30 pm for the auction and reception.  

Learn more and register by clicking here. 

Wednesday, September 21, 2016

ALPA Showcases a Variety of New Products at it's 70th Anniversary Year at Photokina

The Alpa Silex is considered the new Swiss knife in the world of Medium Format Photography.  This control module is compact and functional, enabling every existing conventional ALPA 12 camera greater control and operates all lenses that have eShutter 250 or 125.  

The Alpa eShutter Control has the fastest shutter speed of 1/250s for better use outside the studio.  The hand-grip shape attaches to the ALPA 12 FPS and ALPA SILEX.  It integrates completely in the unique and proven user interface.  This integration allows the use of T to 1/250s with the built in leaf shutter. 

The Alpa Serpent is a completely modularized approach to an individually configurable bellows system which is in many aspects already a camera.  The kit consists of a base rail unit and goniometers as well as various configurations of the standarts.  

Learn more at